Atria Senior Living

  • MGR, Public Relations - Atria Senior Living

    Job Locations USA-KY-Louisville Metro
    Community Name
    Atria Senior Living
    Requisition ID
  • Overview

    Atria Senior Living is an industry leading senior housing management services company operating more than 225 locations and 27,000 units in the United States and Canada. We believe in the extraordinary potential of older adults. We understand that society benefits immeasurably from their wisdom, resilience, perspective, talent and creativity. That’s why we work to create vibrant communities where our residents can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them keep making a positive difference in our world.  People are living longer and as a leader in the national conversation on aging and longevity, and a provider of industry leading quality senior living, we are helping them live better.


    Atria is an equal opportunity employer.  Atria provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, age, national origin, disability, veteran status, or any other classification protected by applicable law.  Atria also does not condone or tolerate an atmosphere of intimidation or harassment based on these protected classifications.  We require the cooperation of all employees in maintaining a discrimination-free and harassment-free work environment.


    The Manager – Public Relations is focused on providing crisis and other communication strategies and support during events or situations that may impact Atria’s reputation. This individual is responsible for proactive and reactive communication strategies and messaging. This individual will partner with Atria’s external public relations agency to ensure communication strategies strive to positively impact Atria’s reputation and the residents and families we serve every day.


    • Serve as lead communicator for crisis communications and reputation management issues. This covers strategic communications plans and hands-on support to help ensure effective communications during a crisis or incident, including developing internal reference documents (key messages, talking points, Q&A, etc.) and press statements and conducting media outreach.
    • Research potential reputation management issues at Atria communities to assess risk and possible action steps.
    • Monitor and research issues currently impacting the senior living industry.
    • Draft responses to media inquiries about incidents occurring in Atria communities.
    • Provide timely, accurate and approved responses when queried; stay abreast of crisis news; launch proactive communications plan internally and externally.
    • Maintain professional relationships with media points of contact and gain cooperation and respect to earn a reputation as a source of reliable and trusted information.
    • Track media coverage of current crisis/issues and develops summary reports.
    • Manage and respond to online reviews on behalf of Atria communities on social media, online review forums and Glassdoor.
    • In the event of a severe/urgent situation, is available after hours and on weekends.
    • Collaborate with internal and external business partners to establish and enhance workflow and processes.
    • Manage and build message library to create efficiencies and enable quick responses.
    • May perform other duties as needed and/or assigned.


    • Strong written and verbal communication, organizational, planning, analytical, interpersonal, and relationship skills.
    • Sound judgment and discretion.
    • College degree in Liberal Arts, Communications, Marketing, or a related field; post-graduate work in a demonstrably connected field is a plus.
    • Five (5) or more years of crisis communications-related experience in a corporate/brand/legal environment.
    • High degree of integrity and confidentiality.
    • Proficient in Microsoft Word, Outlook, PowerPoint, Excel.


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed