Atria Senior Living

  • Marketing Specialist - Atria Senior Living

    Job Locations USA-KY-Louisville Metro
    Category
    Marketing/Creative/PR
    Community Name
    Atria Senior Living
    Requisition ID
    2018-74335
  • Overview

    Atria Senior Living is a leading operator of independent living, assisted living, supportive living, and memory care communities in 190 locations in 27 states and seven Canadian provinces. We are the residence of choice for more than 21,000 seniors, and the workplace of choice for more than 14,600 employees. We create vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them continue making a difference in our world. 

     

    Atria is an equal opportunity employer.  Atria provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, age, national origin, disability, veteran status, or any other classification protected by applicable law.  Atria also does not condone or tolerate an atmosphere of intimidation or harassment based on these protected classifications.  We require the cooperation of all employees in maintaining a discrimination-free and harassment-free work environment.

    Responsibilities

    Here’s a little more about this opportunity for the right candidate:

    1. Excellent team / culture
    2. In-house design, video and interactive capabilities
    3. Successful, innovative company willing to invest in big ideas
    4. Continued opportunity for financial reward and advancement

    The Community Marketing Specialist works directly with the Director of Marketing to assist communities in meeting marketing, sales and revenue objectives. This individual acts as the day-to-day liaison between regional support teams, communities and the creative services department.

     

    • Lead the project management of all jobs through all stages of the project to ensure deadlines are being met and workloads for the creative team are reasonable.
    • Proactively and responsively communicate with communities to understand their marketing and sales needs and develop and communicate appropriate solutions to achieve desired goals. Act as a customer advocate as it pertains to messaging and brand experience.
    • Open and manage new jobs and schedule dates for creative development and fulfillment.
    • Proof creative before sending onto client/community.
    • Review jobs and resolve issues; Place jobs on-hold that require additional information or approval, acquire the information needed to remove the job from hold, and adjust the final due date (if necessary) when hold is released.
    • Approve (with manager) final artwork prior to print.
    • Research community advertising requests, handle insertion orders and relate documents for media placement. Follow internal guidelines for procedures.
    • Process print and media invoices and reports spending in established documentation.
    • Process billing and other financial documentation monthly.
    • Develop project creative briefs to inform strategic and creative solutions.
    • Communicate with internal team – managers, traffic, and creative – to ensure appropriate solutions are developed to meet communities’ marketing and sales goals.
    • Research inquiry and lead generation data from CRM and community insight.
    • May perform other duties as needed and/or assigned.

     

    Qualifications

    • Bachelor’s degree in Public Relations, Communications, Journalism or related field.
    • Proficient in basic Microsoft applications including Word, Excel, Power Point.
    • Two (2) or more years of experience in an advertising agency or corporate marketing department.
    • Knowledge of public relations.
    • Excellent presentation, multi-tasking, problem solving, prioritization, and delegation skills.
    • Excellent communication skills, both written and oral.
    • Able to travel. May be required to travel up to 10% of the time on behalf of the Company.

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