Atria Senior Living

  • MGR, Public Relations - Atria Senior Living

    Job Locations USA-KY-Louisville Metro
    Category
    Sales
    Community Name
    Atria Senior Living
    Requisition ID
    2018-73702
  • Overview

    Atria Senior Living is a leading operator of independent living, assisted living, supportive living, and memory care communities in 190 locations in 27 states and seven Canadian provinces. We are the residence of choice for more than 21,000 seniors, and the workplace of choice for more than 14,600 employees. We create vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them continue making a difference in our world. 

     

    Atria is an equal opportunity employer.  Atria provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, age, national origin, disability, veteran status, or any other classification protected by applicable law.  Atria also does not condone or tolerate an atmosphere of intimidation or harassment based on these protected classifications.  We require the cooperation of all employees in maintaining a discrimination-free and harassment-free work environment.

    Responsibilities

    The Public Relations Manager focuses primarily on external communications, driving strategic direction, counsel, and execution of communications plans aimed at building brand and recognition for Atria Senior Living. This individual guides Atria’s brand with modern public relations strategies and incorporates traditional public relations tactics such as fostering and maintaining high-level media relationships with top-tier national outlets, acting as a Company spokesperson, and actively seeking out opportunities to raise the profile of leadership within the organization by securing appearances and interviews on strategic media outlets and quotes in relevant industry publications, as well as regional/national print media.

     

    • With guidance from the Senior Vice President of Creative, Marketing, and Communications, work directly with the marketing and digital directors to develop and implement an integrated strategic communications strategy to advance Atria’s brand, broaden awareness of our services, and increase visibility in local, regional and national markets.
    • Oversee Public Relations Specialists and content writers; assign and direct work, establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance appraisals.
    • Serve as a public relations advisor to the C-suite to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them.
    • Serve as a spokesperson and lead point person on media interactions that help promote and/or impact Atria Senior Living.
    • Create Public Relations online engagement platforms with industry experts and conversation leaders.
    • Serve as support communicator and strategist for crisis communications.
    • Prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed; Prep associates and leadership for interviews with the media.
    • Identify challenges and emerging issues faced by the industry.
    • Actively engage and cultivate press relationships,
    • Oversee the day-to-day operations of the Public Relations department including budgeting, planning and staff development.
    • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
    • Write and edit press releases, quotes and Question & Answer documents.
    • Pitch media stories related to Company initiatives.
    • Provide competitive analysis reports and industry best practices.
    • Manage relationship with Public Relations agencies.
    • Ensure media coverage of Company news and events. Arrange press conferences.
    • Develop, manage, and maintain strong media and community relationships.
    • Work directly with marketing and digital directors to integrate mediums serving local areas to achieve a multi-media, multi-channel platform by which to engage with customers and other stakeholders.
    • Bridge knowledge across projects and the organization at large to successfully craft cohesive messaging.
    • May perform other duties as needed and/or assigned.

     

    Qualifications

    • Bachelor’s degree in Public Relations, Communications, Journalism or related field. Master’s degree preferred.
    • Eight (8) or more years of public relations experience.
    • Three (3) or more years of in-house/client-side public relations experience.
    • Extensive experience with both B2B and B2C focused Public Relations.
    • Experience managing and mentoring direct reports.
    • Experience with executive positioning, media training, and events.
    • Significant experience crafting influencer outreach programs.
    • Experience in crisis management, government affairs, and/or managing external agency partners preferred.
    • Experience launching new locations (retail, hospitality, healthcare, etc.) a plus.
    • Must possess excellent verbal and written communications skills.
    • Must be detail-oriented and organized, have good follow-up, decision-making, critical thinking and problem-solving skills, and be flexible and comfortable with change.
    • Will be required to travel approximately 10-20% of the time on behalf of Company, both domestically and internationally.

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