Atria Senior Living

  • Associate Creative Director- Art Director

    Job Locations USA-KY-Louisville Metro
    Category
    Marketing/Creative/PR
    Community Name
    Atria Senior Living
    Requisition ID
    2018-69493
  • Overview

    Atria Senior Living is a leading operator of independent living, assisted living, supportive living, and memory care communities in 190 locations in 27 states and seven Canadian provinces. We are the residence of choice for more than 21,000 seniors, and the workplace of choice for more than 14,600 employees. We create vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them continue making a difference in our world. 

     

    Atria is an equal opportunity employer.  Atria provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, age, national origin, disability, veteran status, or any other classification protected by applicable law.  Atria also does not condone or tolerate an atmosphere of intimidation or harassment based on these protected classifications.  We require the cooperation of all employees in maintaining a discrimination-free and harassment-free work environment.

    Responsibilities

    The ACD Art Director (Creative Manager) is responsible for the ideation, presentation and execution of national branding campaigns, as well as the creative direction of regional/community marketing communications campaigns, both print and digital. This individual oversees the profitability and creative quality of projects, as well as the operational readiness of the creative team including designers, video, interactive and copywriters, all in fulfillment of Atria’s brand promise.

    • Direct the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of Atria Senior Living.
    • Ensure that the creative function operates in an efficient, profitable manner and that our product is leading edge and ahead of our competition.
    • Deliver strategic communication solutions that help our communities attain their marketing and communications objectives.
    • Design user experiences from low-fidelity wireframes to high-fidelity pixel perfect mock-ups.
    • Listen, ask, hear, prioritize and translate internal situations, marketing goals and information into strategic brand concepts, voice, messages and rationales.
    • Write and present cohesive and persuasive rationales for campaign approaches.
    • Lead the unified process of marketing/concept/design and execution.
    • Ensure the professional development and readiness of the creative team.
    • Responsible for interviewing, hiring, training, developing, performance managing, and evaluating the creative team members.
    • Study the creative marketplace, assessing Atria’s work stands against its competitors.
    • Ensure that internal presentations are on time, professional, engaging, persuasive and supported by a sound rationale.
    • Ensure self and staff development in web-based and interactive marketing capabilities.
    • Manage outside resources, including vendors, photographers, printers, freelancers, web and interactive sub-contractors.

    May perform other duties as needed and/or assigned.

    Qualifications

    • Bachelor’s degree.
    • Seven (7) or more years of similar experience (Agency experience a plus).
    • Strong conceptual and design background.
    • Proven digital experience and successful track record as a UX/UI Designer.
    • Mastery of the Adobe Creative Suite and Interactive Design Software(s).
    • Prior leadership/management experience.

    Accessible digital portfolio, thorough understanding of information architecture and proven project management and problem solving skills.

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