Atria Senior Living

Regional Sales Manager - Atria Senior Living

USA-CA-Bay Area
Community Name
Atria Senior Living
Requisition ID


Atria Senior Living is a leading operator of independent living, assisted living, supportive living, and memory care communities in 190 locations in 27 states and seven Canadian provinces. We are the residence of choice for more than 21,000 seniors, and the workplace of choice for more than 14,600 employees. We create vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them continue making a difference in our world. 


Atria is an equal opportunity employer.  Atria provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, age, national origin, disability, veteran status, or any other classification protected by applicable law.  Atria also does not condone or tolerate an atmosphere of intimidation or harassment based on these protected classifications.  We require the cooperation of all employees in maintaining a discrimination-free and harassment-free work environment.


The Regional Sales Manager is responsible for training and coaching Atria’s Community Sales Directors and Executive Directors to achieve the highest possible market share for their community. He/she also serves as a consultant to help develop the sales strategy for communities within his/her portfolio and lends hands on assistance with sales calls and special events to garner more professional referrals.


  • Support Community Sales Directors (CSDs) and Executive Directors (EDs) in sales efforts.
  • Conduct regular community visits and calls to consult on sales strategy, sales execution, and sales management.
  • Remove sales barriers, troubleshoot and make recommendations to improve census.
  • Provide sales training for new EDs and CSDs as specified in the new hire checklists.
  • Act as a consultant on Sales and Marketing Plans and Competitive Analyses; make pricing recommendations to Regional Vice Presidents.
  • Act as a liaison between the Creative Services and/or Public Relations departments and community as necessary.
  • Regularly participate in outreach sales calls with CSDs and EDs to assess effectiveness of B2B selling efforts.
  • Attend internal sales and marketing events as frequently as possible.
  • Work collaboratively with referral agencies to maximize productivity of the relationship.
  • Ensure projections are accurate.
  • Provide regular feedback to Regional Vice Presidents regarding sales activity.
  • Consult with Regional Vice Presidents on any areas of concern.
  • Conduct interviews with sales candidates and make recommendations to Executive Directors regarding preferred candidates.
  • Provide sales training to support team as necessary.
  • Conduct and/or participate in regional conference calls and meetings to share information, recognize achievements, provide encouragement, and create competition.
  • Participate in sales summits as needed.
  • Participate in Community Sales Director Orientation as often as needed; ensure message is consistent in all interactions with communities.
  • May perform other duties as needed and/or assigned.


  • Bachelor’s degree (B.A.) from a four-year college or university; Two (2) to four (4) years of related experience and/or training; or equivalent combination of education or experience.
  • Four (4) or more years of related experience and/or training.
  • Strong customer service, negotiation and sales skills, as well as basic financial knowledge of revenue and profitability and intermediate computer and electronic file management skills.
  • Strong organization, follow-up, detail-orientation, time management and multi-tasking skills. Must have the ability to maintain confidentiality.
  • Strong communication skills, both written and verbal.
  • Demonstrated ability to maximize a community lead-base by closing sales and out producing peers.
  • Demonstrated ability to leverage and engage a leadership team and line staff to maximize sales.
  • Will be required to travel extensively on behalf of the Company.
  • Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle).
  • Must possess valid driver’s license.
  • Must satisfactorily meet and be in compliance with Atria’s Motor Vehicle Policy standards.


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