Atria Senior Living

Brand Manager (Atria Park) - New Brands (US) Division Corp

USA-KY-Louisville Metro
Community Name
New Brands Division - Krull
Requisition ID


Atria Senior Living is a leading operator of independent living, assisted living, supportive living, and memory care communities in 190 locations in 27 states and seven Canadian provinces. We are the residence of choice for more than 21,000 seniors, and the workplace of choice for more than 14,600 employees. We create vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them continue making a difference in our world. 


Atria is an equal opportunity employer.  Atria provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, age, national origin, disability, veteran status, or any other classification protected by applicable law.  Atria also does not condone or tolerate an atmosphere of intimidation or harassment based on these protected classifications.  We require the cooperation of all employees in maintaining a discrimination-free and harassment-free work environment.


The Atria Park Brand Manager is responsible for strategic assessment of the brand standards specific to this portfolio of communities. This individual advises the Regional Vice President (RVP) on issues of non-compliance with brand standards and areas of opportunity for operational improvement specific to the brand. At the request of the RVP, with the approval of the Executive Vice President (EVP) of New Brands, the Brand Manager may provide hands-on assistance to enhance the performance of the Park community or cluster market.

  • Assist the EVP of New Brands in formulating and establishing policies, operating procedures, and goals.
  • Ensure Atria Park communities are meeting brand standards including, but not limited to: assessments are accurate (minutes of care required) and billing is appropriate; staffing levels match care needs; move-in process and appropriate documents are being utilized; competency training is up to date; services provided are within Park community resident services guidelines; activities are engaging for residents at all functional levels; special diets are adhered to and delivered in an appealing manner; sales efforts are targeted to attract residents with care needs beyond the scope of the legacy Atria Brand; both Park and cluster community Community Sales Directors (CSDs) demonstrate a clear understanding of Enhanced Supportive Services, and; there is evidence that cluster communities are functioning in a collaborative manner.
  • Monitor care revenue to ensure financial goals of the community are being met. Collaborate with Executive Directors (EDs), RVPs, CSDs and Regional Sales Managers (RSMs) to develop strategies to develop action plans for attaining desired resident care level mix within the Park community.
  • Complete site visit reports and conduct post-visit conversations with the RVP (and Park Divisional Director of Care Management and Functional Senior Vice Presidents as needed) to discuss observations, suggested changes, and/or process enhancements. Work collaboratively with all parties to create action plans for improvement and monitors progress of those plans.
  • Regularly update SVP on brand management activities and concerns.
  • Assist the community management teams and provide hands-on support as needed, such as making joint sales calls to articulate higher care and med levels and enhanced supportive services.
  • Act as a liaison between Support Center functional groups and field operations teams to ensure alignment with Atria Park standards and programs. This may involve suggesting enhancements to existing services or recommending and participating in the development of new Park services.
  • Make recommendations to Development Team regarding building design for new Park communities or Park redevelopments.
  • Assist with integrating new Park communities into the Brand.
  • Gather competitive intelligence from other high acuity providers and healthcare segments regarding their services and operating models. This may be done through mystery shops, attending conferences, networking, and more.
  • May perform other duties as needed and/or assigned.


  • Bachelor's degree (B. A.) from four-year college or university, or nursing degree.
  • Five (5) or more years of experience in assisted living or skilled nursing operations.
  • Working knowledge of federal/state quality assurance codes and regulatory guidelines.
  • Strong verbal and written communication skills.
  • Will be required to travel 90% of time on behalf of Company.
  • Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle).
  • Must possess valid driver’s license.
  • Must satisfactorily meet and be in compliance with Atria’s Motor Vehicle Policy standards.


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